Cobalt & Sapphire Retreat Week

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One week, a secluded place, no client work, just Cobalt & Sapphire planning. Here are some of the key things we accomplished.

A Look Into Our Client Holiday Gift + Giveaway!!

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We are thrilled to be writing this post because we get to share with you what we did for our client gift this past holiday season, but also because we will be giving away a holiday box!

Why We Love These Brands

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Today we want to change it up and show you two examples of some of our favorite brands. Keep in mind, branding is more than just a logo and the way a website is designed.
Personal Branding

Building a Personal Brand

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Whether we like it or not, people label us. Each and every one of us has a brand affiliated with ourselves based on the things we do and say.
Social Media Advertising Mistakes

4 Social Media Advertising Mistakes To Avoid

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Social media has created this amazing opportunity for businesses to reach potential customers, but why is it that we constantly see businesses failing to do so.
How To Gain More Quality Followers on Instagram

How To Gain More Quality Followers

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Due to the nature of the internet, there are infinite ways to grow your social following, but here are a few steps you can take today to start your growth.

Maximizing Happiness As An Entrepreneur

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Throughout this adventurous first year, we have both worked and discovered how to maximize our happiness as entrepreneurs. Here are some of the lessons we learned.
digital marketing

Getting The Most Out Of Digital Marketing

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Online advertising comes in many different forms through various platforms, however, the underlying strategic process is very similar.
Branding

Why Product Packaging Matters (Branding!)

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These days, it’s simply not enough to just sell a good product...the packaging it comes in matters as well.
Graduation

One Year Since We Walked The Stage

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Graduation season is before us and today marks exactly one year since we’ve graduated from UC Berkeley’s Haas School of Business!