5 Social Media Tips To Implement In 2021

Social media is shaping up to be more important than ever in 2021. With the one-year anniversary of the pandemic lockdown coming up, it is no surprise that businesses realize the importance of having a digital presence. Retailers that once benefitted from foot-traffic and word-of-mouth quickly shifted to a new strategy of digital ads and building connections with their customers online. With that being said, social media is much more than posting once a day and leaving your account alone. Here are 5 social media tips you should start implementing in 2021:

It is no question that Tik Tok has captured the hearts (and time!) of many during this pandemic. And in classic Instagram fashion, it released its very own version called Instagram Reels shortly after. This created what we call “snackable content”. These short videos (under a minute) make it so easy to keep watching just one more until we realize that two hours have gone by. The best part about them: anyone can participate, including your business. Are you a dermatologist? Film videos of yourself popping pimples. A presentation coach? Film yourself giving tips on how to be a better presenter. No matter what your business is, we know you have some sort of industry knowledge where you can share tips, show a behind the scenes, or showcase something that makes your business unique and cool. Not only will these videos capture your audience’s attention, but they will also position you as an expert, build a human connection, and make your brand more trustworthy.

Direct messages (or private messages) aren’t exactly new to anyone, but they are a great feature to utilize on your business’ social media accounts. Some people are too shy to comment on posts for the world to see, which is why it is important to encourage them to send private messages. It is the modern-day call center where customers can turn for support. Additionally, make it a habit to constantly check your DMs (even the requested folder on Instagram) to make sure no message goes unresponded. This is a great opportunity to build a relationship with your customer, explain the value of your product/service, and build trust.

There is no debate that working with influencers is a sure-fire way to get your brand in front of the eyes of millions of people who fit your demographic. However, working with these big-name influencers comes with a hefty price tag that not every business can encumber. You’re in luck! Working with micro influencers is not only cheaper but has seen higher rates of conversion to purchase. Micro influencers are typically those with a smaller following (in the range of 1,000 – 100,000). Because their following is smaller, it is more manageable for these micro influencers to connect and build a relationship with their followers. Making them more trustworthy in the eyes of those who intake their content. It’s like when a friend recommends something to you. It feels like a genuine recommendation rather than an advertisement. That’s why there is value in working with the right micro influencer to promote your business. Keyword is right. Make sure their following is in your target market, their values align with your business’ values, etc.

As society spends more and more time on social media, the more comfortable it becomes. In 2021, shopping via social media platforms isn’t only comfortable but it’s becoming the norm. If you have a physical good that you sell, the time is now to create a Facebook and Instagram shop in addition to your website. That way when you post, you can tag the products on your store and you make checking out easy peasy for your customers.

In this day and age, people crave authenticity. It’s no longer all about aspirational content, but also relatable content. Here’s your chance to build a meaningful connection. Don’t only post the highlight reel but also the real real. You know, the messy workspace, the truthful confessions, the stuff people really think but are too afraid to post or say. However, don’t be inauthentic with it. We advise that when creating content, stick to what is authentic to your brand and to you. If not, people will smell the inauthenticity from a mile away. 

Looking to build genuine connections with your audience in 2021? Cobalt & Sapphire can help! Contact us for a complimentary call about your goals and needs.