The brands we choose make a lifestyle statement about the type of person we are or wish to be. So what does that mean for you, a business owner?

Before doing anything with your brand it is imperative to understand that your brand is an asset. That means your everyday tactical approach may have to take a back seat to grow your brand. For example, if you hire a company to handle your social media, but you see no growth in your sales that first month, that does not mean it isn’t working. Building a brand takes time, strategy, and a little faith. Your new goal should be to have a visionary approach to your brand. This may seem counterintuitive as a business owner, why would you keep throwing money at something that isn’t working?

As Thomas Edison said, “A diamond is a piece of coal that stuck to the job”. Think of your brand as a piece of coal. And with time, creativity, and a clear message that coal becomes a diamond. If you looked at the coal any given day, you may see no change. However, in hindsight, you will be happy you didn’t give up but rather had the bigger visionary goal in mind.

Omica Organics, a manufacturing company, wanted to expand their online brand presence. With this goal in mind – we helped them create a strategic plan to grow their audience and brand recognition. The growth was steady for months until one day one of their posts went viral with over 800,000 shares reaching over 35 million people. This post helped grow their online presence literally overnight. It took their page from 10,000 likes to almost 20,000. A diamond had been made. Now this story is not to say you have to go viral to grow your following, but rather we shared it to illustrate the idea of having a plan and seeing it through.

A responsible and strategic plan may not get you immediate results but it will eventually get you results. Does that mean your plan is exactly the same as when you started? Not necessarily.  We suggest monitoring your brand’s progress throughout the duration of your plan to learn and grow from it. For example,  by doing monthly reports to see where your points for improvement are. Change variables to see if your campaigns improve or do worse. A great brand management team will be able to look at their strategy and find ways to pivot if certain aspects are not going as planned or continue growing other aspects that are doing well.

This is where an outside eye can be very helpful. Find someone who understands branding – the ins and outs of what makes a brand. Find someone who can understand that no two brands are the same and who is willing to tailor a strategic plan and see it through. Find someone who can make you a diamond.  

In short, your brand is an invaluable asset and the short term may have little to no benefit to growing your brand, but if you have a responsible and strategic long-term plan, it can make a huge impact on your brand if you stick to it. Be patient and willing to pivot.

Interested in discussing this blog post further? Contact us here!